Friday, 22 February 2013

Successful Internet Marketing Video Tips

Successful Internet Marketing Video Tips Successful Internet Marketing Video Tips by Merv Stevens

Getting ready to start an internet marketing video campaign? Reports say by simply adding video to your marketing mix you can increase the number of leads and sales by 30% or more. Which is pretty impressive. Even better, getting your mpegs to rank on the search engines can significantly raise traffic to your website and when you blend this with increase sale conversions - you have sorcery. Internet marketing video wizardry.

Benefits of Internet Marketing Video

Video marketing is one of the most useful way to build your brand while also driving carefully targeted traffic to your site. And studies have show most businesses enjoy a 30 percent increase in sales and lead generation when using video. So getting as much exposure as feasible for your product or service by making an internet video marketing campaign is not just a smart idea, it's a great idea.

Even if you have not went into the video marketing arena before, it is definitely worth the time and effort needed to become involved. Think about it. Google currently gets the biggest number of visitors a month. Facebook follows by a very close second and Youtube ranks three. People like to watch video and it's been estimated that virtually 50% of all internet searches now begin on Youtube.

So embrace the opportunity. Video isn't going away anytime soon and, in fact , it is estimated video use will increase to a full ninety percent of web interactions by the end of 2013. So internet marketing video is a swift-moving train and you actually don't dismal to get left behind sitting at the station. Put a fair effort into video marketing you'll totally be impressed with your results.

Boosted Internet Marketing Video

A fast glance at the numbers of videos shared on the Internet these days will give you a clear picture worth 1,000 words. But take some time to also notice the amount of times these videos are viewed and shared and tweeted and re-tweeted and you'll start getting excited. There is big potential for you to take advantage of video marketing and the best time to get started is now.

Competition in the internet marketing video arena is increase exponentially. This means if you are not already using video marketing now then you'll be leaving money on the table in the long term. The target is to get in and learn how to outpace and outproduce the competition. Make it a point to leave them in the dust for once.

Measure and Track Results

You can do this by measuring results. Track each video you produce, host and promote. Add tracking codes to the links back to your web pages. Add tracking codes to your web pages and calls to action. Measure traffic, video video view and conversions. Also seek to track the amount of times your mpgs get shared. Then crunch the numbers and test various approaches to enhance results. Remember, you can only improve that which can often be measured.

Internet marketing video offers you something you will not find with the other sorts of internet marketing techniques. Done properly you can increase your brand, ramp up traffic, increase leads and raise sales. So what are you waiting for. Get in front of the camera and make amazing things happen.

Merv Stevens works in Internet and Network Marketing. For tips and advice to help you find the best Internet Marketing Video strategies, go to his blog: Wealth Success Ventures. Act now and discover how average people are achieving extraordinary results online by cashing in on the DIGITAL gold rush!

Article Source: Successful Internet Marketing Video Tips

Video On-demand (vod) Performance


Video On-demand (VOD) Performance Video On-demand (VOD) Performance by ApseraTech

Video traffic is going to be, if not already, the dominant component of the global Internet traffic. It was reported a few months back that traffic from Netflix alone constituted about 20% of the US Internet traffic. In this article, we want to discuss the performance aspects of video applications, video on-demand or video streaming to homes in particular. Other applications such as video conferencing and video file download are good topics for future discussions.

YouTube and Netflix movie on-demand are good examples of VOD or streaming video services. The videos are watched on many devices like PCs/laptops, tablets, smartphones, and smart TVs (or TVs equipped with an external streaming device such as Google TV or Roku).

Video streaming, contrary to the popular assumption, uses the TCP/IP not the UDP/IP protocol. That means the video/audio bits are delivered error-free and in exact sequence (means no communication degradation in transit). If one is watching a 10-minute video clip, the initial packets that are delivered are buffered for a short amount of time (say 30 seconds) and the playing of the video is delayed by that amount. Once the video starts playing, the remaining packets of the video clip are delivered continuously in the background and will keep replenishing the screen. Thus the displaying of the video will be smooth after the initial pause giving the effect of almost being in real-time. Well, let us say most of the time, assuming the network bandwidth and quality are fully adequate.

Many times, the network quality may not be up to par. The bandwidth may vary and get reduced during the playing or there may be packet losses. When the network behaves such, there may not be new bits available for display as they are still arriving slowly or in the process of being retransmitted. A pause status/icon (informing “still loading”) will be shown on the screen till fresh bits become available to be displayed. This pausing may happen for a very short period of time if the connection is randomly degraded for a very brief amount of time. If this condition happens once or twice depending on the total duration of the video stream (say more than 5 minutes), then there is no impact on the user experience.

On the other hand, if one is watching a one-hour video and the network connection is consistently slow or of bad quality, then there will be multiple hiccups during that hour and it is no fun to watch such a video -the user experience takes a definite hit.

I experienced this phenomenon myself recently. I watch old TV shows on Netflix fairly regularly between 9 pm to 11 pm. I never had any user experience issues for the first six-months of this year – perfect rendition. Lately, however, the video pauses not once but several times – I had to almost give up watching these shows. These shows are about 45-minutes long and the total file sizes are about 700 Gbytes. My Internet services are currently provided by Comcast via the cable modem. I generally get download speeds in the range of 4 Mb/s to 10 Mb/s.

Unlike fiber to home, Internet delivered via cable is still shared by many homes in the community. The available bandwidth might drop to the lower end of the range during the prime time or hours of heavy Internet usage. There may be packet losses because of contention. The investigation as to why there is so much stuttering of the video at that time is still inconclusive and needs further study.

Another thing to note here is that in the Application Performance Management (APM) world we have the response time metric for assessing the performance of an interactive App. But for VOD, we know what a bad user experience is but we don’t have a standard way of measuring the user experience. This metric should incorporate factors such as the initial amount of delay and the number of pauses (and their duration) encountered during the video delivery.

Apsera Tech, a premium APM consulting company, has years of experience in WAN optimization, networking and application performance management. It has helped Fortune 1000 companies in diverse industries such as financial services, healthcare, manufacturing, and publishing in planning/resolving critical business application performance issues like slow application response time, WAN optimization and WAN acceleration.

Article Source: Video On-demand (VOD) Performance

Thursday, 21 February 2013

Successful Internet Marketing Video Tips


Successful Internet Marketing Video Tips Successful Internet Marketing Video Tips by Merv Stevens

Getting ready to start an internet marketing video campaign? Reports say by simply adding video to your marketing mix you can increase the number of leads and sales by 30% or more. Which is pretty impressive. Even better, getting your mpegs to rank on the search engines can significantly raise traffic to your website and when you blend this with increase sale conversions - you have sorcery. Internet marketing video wizardry.

Benefits of Internet Marketing Video

Video marketing is one of the most useful way to build your brand while also driving carefully targeted traffic to your site. And studies have show most businesses enjoy a 30 percent increase in sales and lead generation when using video. So getting as much exposure as feasible for your product or service by making an internet video marketing campaign is not just a smart idea, it's a great idea.

Even if you have not went into the video marketing arena before, it is definitely worth the time and effort needed to become involved. Think about it. Google currently gets the biggest number of visitors a month. Facebook follows by a very close second and Youtube ranks three. People like to watch video and it's been estimated that virtually 50% of all internet searches now begin on Youtube.

So embrace the opportunity. Video isn't going away anytime soon and, in fact , it is estimated video use will increase to a full ninety percent of web interactions by the end of 2013. So internet marketing video is a swift-moving train and you actually don't dismal to get left behind sitting at the station. Put a fair effort into video marketing you'll totally be impressed with your results.

Boosted Internet Marketing Video

A fast glance at the numbers of videos shared on the Internet these days will give you a clear picture worth 1,000 words. But take some time to also notice the amount of times these videos are viewed and shared and tweeted and re-tweeted and you'll start getting excited. There is big potential for you to take advantage of video marketing and the best time to get started is now.

Competition in the internet marketing video arena is increase exponentially. This means if you are not already using video marketing now then you'll be leaving money on the table in the long term. The target is to get in and learn how to outpace and outproduce the competition. Make it a point to leave them in the dust for once.

Measure and Track Results

You can do this by measuring results. Track each video you produce, host and promote. Add tracking codes to the links back to your web pages. Add tracking codes to your web pages and calls to action. Measure traffic, video video view and conversions. Also seek to track the amount of times your mpgs get shared. Then crunch the numbers and test various approaches to enhance results. Remember, you can only improve that which can often be measured.

Internet marketing video offers you something you will not find with the other sorts of internet marketing techniques. Done properly you can increase your brand, ramp up traffic, increase leads and raise sales. So what are you waiting for. Get in front of the camera and make amazing things happen.

Merv Stevens works in Internet and Network Marketing. For tips and advice to help you find the best Internet Marketing Video strategies, go to his blog: Wealth Success Ventures. Act now and discover how average people are achieving extraordinary results online by cashing in on the DIGITAL gold rush!

Article Source: Successful Internet Marketing Video Tips

Successful Internet Marketing Video Tips

Successful Internet Marketing Video Tips Successful Internet Marketing Video Tips by Merv Stevens

Getting ready to start an internet marketing video campaign? Reports say by simply adding video to your marketing mix you can increase the number of leads and sales by 30% or more. Which is pretty impressive. Even better, getting your mpegs to rank on the search engines can significantly raise traffic to your website and when you blend this with increase sale conversions - you have sorcery. Internet marketing video wizardry.

Benefits of Internet Marketing Video

Video marketing is one of the most useful way to build your brand while also driving carefully targeted traffic to your site. And studies have show most businesses enjoy a 30 percent increase in sales and lead generation when using video. So getting as much exposure as feasible for your product or service by making an internet video marketing campaign is not just a smart idea, it's a great idea.

Even if you have not went into the video marketing arena before, it is definitely worth the time and effort needed to become involved. Think about it. Google currently gets the biggest number of visitors a month. Facebook follows by a very close second and Youtube ranks three. People like to watch video and it's been estimated that virtually 50% of all internet searches now begin on Youtube.

So embrace the opportunity. Video isn't going away anytime soon and, in fact , it is estimated video use will increase to a full ninety percent of web interactions by the end of 2013. So internet marketing video is a swift-moving train and you actually don't dismal to get left behind sitting at the station. Put a fair effort into video marketing you'll totally be impressed with your results.

Boosted Internet Marketing Video

A fast glance at the numbers of videos shared on the Internet these days will give you a clear picture worth 1,000 words. But take some time to also notice the amount of times these videos are viewed and shared and tweeted and re-tweeted and you'll start getting excited. There is big potential for you to take advantage of video marketing and the best time to get started is now.

Competition in the internet marketing video arena is increase exponentially. This means if you are not already using video marketing now then you'll be leaving money on the table in the long term. The target is to get in and learn how to outpace and outproduce the competition. Make it a point to leave them in the dust for once.

Measure and Track Results

You can do this by measuring results. Track each video you produce, host and promote. Add tracking codes to the links back to your web pages. Add tracking codes to your web pages and calls to action. Measure traffic, video video view and conversions. Also seek to track the amount of times your mpgs get shared. Then crunch the numbers and test various approaches to enhance results. Remember, you can only improve that which can often be measured.

Internet marketing video offers you something you will not find with the other sorts of internet marketing techniques. Done properly you can increase your brand, ramp up traffic, increase leads and raise sales. So what are you waiting for. Get in front of the camera and make amazing things happen.

Merv Stevens works in Internet and Network Marketing. For tips and advice to help you find the best Internet Marketing Video strategies, go to his blog: Wealth Success Ventures. Act now and discover how average people are achieving extraordinary results online by cashing in on the DIGITAL gold rush!

Article Source: Successful Internet Marketing Video Tips

Wednesday, 20 February 2013

The Growing Trend Of Online Video Marketing – Part 3

The growing trend of Online Video Marketing – Part 3 The growing trend of Online Video Marketing – Part 3 by Waseem Saddique

Above all else an Online Video Marketing campaign has to be inspiring and offer something to the audience that you’re looking to target. Consumers want to be given an incentive to choose your business product or service ahead of what your competitors have to offer.

Here are some ideas that can help you on your way:

#1 – Construct your video in a way that educates

Be as transparent as you can about your business product or service, in particular highlight the unique features and the benefits of your product or service and demonstrate them within the video. Keep it short, but make it effective because educating your target audience is the first-step to captivating them and generating an interest in your product or service. The key here is to make your client want to learn more.

#2 – Follow up the education process by answering questions

It’s not uncommon for consumers to ask questions and there are always common questions that come up more than others, so be sure to answer these questions in your online marketing video.
Waseem Saddique advises: “You could even compile a list of the most frequently asked questions about your business product or service and you could produce a series of videos answering each question. This would widen your online video marketing campaign and increase the longevity.”

#3 – Focus on a particular product or service and do an online video marketing review

Identify one particular product or service within your business that would be of particular interest to your sector and do a review promoting the unique selling points.

#4 – Give something back and increase your client portfolio

You can produce an online marketing video purely with the intention of drawing information from your audience, but you would need to offer something in return. Waseem Saddique comments: “offer a tutorial video, give away an ebook, produce an article (tips and ‘how to’ articles are always well received), offer a free consultation. Whatever it is, make sure it is the best you have to offer, as you can’t put a price on building customer rapport and growing your client list.”

#5 – Produce a video that highlights your success stories as a business
Showing a target audience, via an online marketing video, the results of what your product or service has achieved gives your business credibility. This is where online video marketing is hugely beneficial because if a client can see it, they will quite often believe it!

Waseem Saddique is the CEO of Waseem Saddique Marketing Services, Birmingham, UK. He has worked with a number of clients offering expert marketing advice and guidance to clients around the world. To learn more about Waseem Saddique and his services visit http://waseemsaddique.blogspot.co.uk/

Article Source: The growing trend of Online Video Marketing – Part 3